This day in search marketing history: February 21

Google Search Console sends alerts for big drops in clicks In 2019, Google Search Console started sending notifications when it detected a “substantial drop” in clicks from Google search results to a website when compared to the previous week’s data. It read: “Search Console analyzed your performance report and found that your site had a substantial drop in clicks last week compared to the previous weeks. This drop is likely due to a drop in clicks for the query “X”.” It appeared Google would compare your site clicks and query clicks as reported in the Google Search Console’s performance report.

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This day in search marketing history: February 21

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